Categories: E-Books & Audio Books » EBooks
Augmented Reality im Marketing: Kundenerlebnisse entlang der Customer Journey schaffen
Deutsch | 2023 | ISBN: 3658421762 | 77 Seiten | PDF (True) | 2.3 MB
Die Einsatzmöglichkeiten von Augmented Reality – der Erweiterung der Realität durch digitale Elemente – im E-Commerce sind vielfältig,. Der Verlauf der Customer Journey bietet eine sinnvolle Struktur, um eine systematische Einordnung verschiedener Augmented-Reality-Anwendungen aufzuzeigen. So wird anhand von zahlreichen Beispielen deutlich, dass die Möglichkeiten dieser Technologie noch bei Weitem nicht ausgeschöpft sind und für zahlreiche Unternehmen großes Potenzial bergen.
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Categories: Vectors
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https://www.udemy.com/course/augmented-reality/
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https://www.linkedin.com/learning/augmented-reality-marketing
Augmented reality (AR) can be an important tool in a marketer’s toolbox. As consumer expectations shift rapidly, this immersive technology is becoming a "must-have," instead of a "nice-to-have." However, many marketers remain unsure of how to start using it, as well as how to design and launch an AR marketing strategy.
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